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Choosing a roofing contractor is one of the most significant decisions any homeowner will ever make.
Get it right and your roof will protect your home for decades. Make the wrong choice and you're looking at leaks, expensive repairs, and a headache you don't need.
Here's the problem…
With more than 99,000 roofing companies in the United States alone, it can be difficult to know where to start. But it doesn't have to be.
This guide will cover everything you need to know about roofing services and solutions -- and how to choose the right contractor for your project.
What you're going to discover:
The importance of choosing the right contractor
Essential qualities to look for in a roofing contractor
Warning signs to avoid the wrong contractor
Questions to ask before hiring a roofing contractor
Why Choosing the Right Contractor is Important
Your roof is your home's first line of defense against the elements.
It protects your home from rain, wind, hail, and extreme temperatures. When your roof fails, everything underneath it is at risk.
But here's the interesting part…
According to Verisk roof repair and replacement costs topped an astounding $30.6 billion in 2024 -- up 30% since 2022. That's a lot of money for most homeowners to shell out.
Get the job done right the first time and you'll save yourself thousands in future repairs. A quality roof replacement company will ensure your roofing project is completed to a high standard and will last for years to come.
But how do you know which contractor to choose?
Qualities of a Good Roofer
When it comes to roofing contractors, not all are created equal. As you're looking around for roofing services and solutions, keep an eye out for these must-have qualities:
Proper Licensing and Insurance
This one is non-negotiable. A quality roofing contractor will have the appropriate state licensing and insurance. This means general liability insurance and workers' compensation.
Why should you care?
If an uninsured, unlicensed contractor damages your home or a worker is injured while on your roof, you could be held liable.
Solid Experience and Reputation
Look for a contractor who has been in business for several years and has a track record of completed projects.
According to RoofLink, 35% of homeowners say online reviews are now the most important factor when choosing a roofing contractor. Check out Google reviews, Yelp ratings, and ask for references from past customers.
Written Estimates and Contracts
A professional roofing contractor will always provide a detailed written estimate, as well as a contract outlining project timelines, warranty information, and payment terms.
If a contractor is unwilling to put things in writing, walk away. Verbal agreements leave too much room for interpretation.
Local Contractor with a Good Reputation
Local roofing contractors have their reputation on the line in your community. They're more likely to provide quality work because their business relies on word-of-mouth referrals.
They're also familiar with local building codes and permit requirements better than out-of-town crews.
Red Flags to Avoid When Hiring a Contractor
Let's turn this around for a minute. Here are some things you should watch out for and avoid:
Unusually Low Quotes
If a contractor's estimate seems too good to be true, it probably is. Lowball quotes almost always mean the contractor is cutting corners on materials, labour, or both.
Quality roofing work and materials come at a fair price. Not the lowest price.
Pushy Sales Tactics
Be skeptical of contractors who pressure you to sign on the spot or try to "squeeze you in for a limited-time discount." Reputable roofers will give you time to consider your options and get multiple quotes.
No Physical Address
So-called "storm chasers" are roofing contractors who follow severe weather events, often disappearing after getting paid. Always check that your roofing contractor has a permanent physical address in your area.
Demanding Upfront Payment
While a reasonable deposit is standard practice, never hire a roofing contractor who demands full payment upfront. Standard practice is to pay a portion of the cost upfront, with the remainder due upon completion of the project.
Questions to Ask Before Hiring
In addition to everything above, be sure to ask these questions of any potential contractor before hiring:
Can you provide proof of state licensing and insurance?
Can you provide references from recent jobs?
What roofing materials do you recommend and why?
How long will this project take from start to finish?
What warranties do you provide on labour and materials?
Who will be supervising the work and managing the project?
How do you handle unexpected repairs or issues during the project?
Pro tip: A reliable contractor will answer all your questions honestly and without hesitation. If they dodge your questions or get annoyed, you've got your answer.
How to Make Your Final Decision
You've now got several quotes from contractors who seem qualified and reputable. Now it's time to make a final decision. Here are some factors to consider when weighing your options:
Don't just go with the cheapest option. Look at the total value you're getting, which includes factors like:
Communication. Was the contractor prompt and professional in their communication with you?
Transparency. Were they upfront about costs, timelines, and any potential issues?
Professionalism. Did they show up on time and present themselves in a professional manner?
The best roofing contractors treat their customers as long-term investments -- not one-time sales. They'll provide quality work and service that you can rely on for years to come.
Wrapping it all up
Hopefully, this guide has given you a good understanding of how to approach the whole choosing a roofing contractor process.
Start by researching local contractors with a proven reputation. Check their licensing and insurance. Get multiple written quotes. And ask all the questions you need to ask before you make a final decision.
Remember:
Your roof is one of the most important investments in your home. Putting in the time to find a qualified, trustworthy contractor will pay off in spades down the road.
Here are the key points to keep in mind when evaluating a roofing contractor:
Valid state licensing and insurance
Positive online reviews and references
Detailed written estimates and contracts
Local reputation and presence
No high-pressure sales tactics
Skip the gimmicks and shortcuts. Do your due diligence. And you'll find a roofing contractor you can trust to provide quality work you'll be happy with for years to come.
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