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How to Navigate a Slow Housing Market

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A slow market can make even a good house feel invisible. You list it, you wait, you refresh by listing more times than you admit, and still nothing happens. It's frustrating because you're not doing anything “wrong” — it's just the pace around you has dropped. But when the market drags, you need a plan that cuts through the wait instead of sitting on it.


Here are some options that can move you forward.

Reset Your Price

When the market cools, buyers get cautious. They compare harder, hesitate longer, and they scroll past anything that feels out of line.


So if you're place isn’t getting traction, the price is the first lever to pull. You don't want a huge drop, just a little adjustment that puts you back in the game and into a rage that opens you up to a new set of buyers.


It's not about underselling, it's about staying competitive when the environment shifts.


Make Quick Improvements

When you're selling up, the last thing you want to do is sink good money into a house you won't be living in, but sometimes you need to make an impact, and the payoff can be worth it.


Freshly painted rooms, a tidy garden, better lighting, fixing those things that catch people's attention quickly. All of these can help you to improve the property without spending huge sums of money, but all these fixes can have just the impact you need.

Offer Buyers Something Extra

If you're putting something more enticing on the table, you might be able to negotiate a sale. To hook them in a small incentive can make it worth your while. Covering closing costs, leaving appliances in situ, and offering flexibility on move-in dates. It's a small nudge that makes your home easier to place above others they're looking at to get the ball rolling.

Rent It Out

If your home is in good condition and there's demand for rental properties, it might be worth renting it out until the market is in a more favourable position. It won't suit everyone, and you need somewhere to move to during this period, but it's definitely something to consider if it's just not gaining much attention on the market.

Fast Sale Options

Sometimes the issue isn't the market — maybe it's your timeline. You might be expecting too much too fast. And while this might not feel unreasonable, not everyone is on the same trajectory as you. If you've found another property you want to move into or you're relocating, for example, it's only natural to want things to move quickly.


Traditional buyers need time, paperwork needs to be completed, funds arranged etc. But a direct cash buyer like John Medina, who claims “we buy houses for cash fast,” means you can get out of this predicament with ease.


Slow markets don't last forever, but you shouldn't wait it out because there's no way of knowing how long this period will last. These options are ideal for people who want to get things moving when a slow housing market isn't working for them.


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