To sell candles, your customers need to appreciate your packaging first. Their first interaction with your brand happens when they receive the package in the mail, making it the first brand touchpoint and the first thing they see before they experience your fragrance.
Packaging is your first brand handshake and overall first brand experience. Zappi says first impressions are the last, and packaging can create a moment customers may want to share with the world.
Product packaging, when done right, becomes a mini-marketing experience that grabs attention, supports your brand, and creates eye-catching moments—while still protecting your candles.
The Importance of Aesthetics
With the advancement of technology, people have the attention span of a goldfish. Just kidding, your candle boxes can help stop the scrolling. Your boxes will help draw attention to your candles.
Consider finishes, colors, and overall design. A box that is all black with gold foil lettering can look luxurious, while a simple recycled kraft paper box signals eco-friendliness. Both are classic choices and reflect who your patrons are and the story you want to tell.
Crisp, professional, full-color sheets can communicate their own message, and a box so aesthetically pleasing that a customer takes a picture for Instagram shows you have done your job right. All of these elements contribute to the story of the box.
Impress the customer's eye, and a box becomes a canvas for so much more.
Why is your candle company special?
Is there a particular scent that takes the mind on a journey, such as an inspiring vacation? Do customized boxes allow you to tell the story you are trying to tell?
If your brand is focused on sustainability, you can use recycled materials, soy-based inks, and design choices that align with that mission. For luxury and indulgence, you could use silk ribbons, magnetic closures, and pricier, sophisticated font styles.
Custom Candle Boxes with Logos are important, but the story continues through your materials, imagery, and text. When a customer unboxes your candle, they should feel like they are unwrapping a piece of your brand, creating a nicer experience they will want to share.
You will always want to focus on the unboxing experience.
Unboxing experience is something customers record and post online every day. It has almost become a social media ritual, and for that reason, you want to make it easier for people to post your candle packaging online. It is not really about the candle packaging—it is about the entire experience of unboxing the candle.
This is true for Candle Boxes with Inserts. A strong candle insert design does three crucial functions: it keeps the candle safe for shipping, shows sophistication, and conveys the message that it’s a care package.
Candle boxes with inserts hold the candle securely and support a professional, impressive reveal. Don’t stop there, add a personalized message, scent card, branded matchbox, or anything extra that amplifies the experience. It all combines into a better unboxing video or photo series, and with custom box printing, you can express your brand design on every piece, from the outside box to the internal inserts, for a cohesive experience.
Why You Should Encourage Users To Create Content
Even if your packaging design is breathtaking, that alone will not seal the deal. Leveraging user-generated content is a brilliant strategy for gaining traction. You can create a branded hashtag to encourage customers to post about your design, and place it on cards inside the packaging or on the packaging itself.
For example, you can print: “Join the conversation on social media: #[YourBrand]Glow” or “Post with #[YourBrand]Moments.”
Another strategy is to host a contest. Use a branded hashtag to collect content for that user-generated post, then ask them to keep it for their records. This builds a customer-base content library, and when potential customers see others using your custom packaging on social media, it creates social proof. They see a real customer community around your brand, which can increase conversion faster than any advertisement.
How A Good Brand Presence Affects Business
Brand identity is what resonates with customers and makes them feel like they’ve made the best choice, and the results define what brand identity is. Customers can open the package and feel joy when the color of the paper matches the logo. When the logo, brand identity, and packaging design are consistent, your brand creates a complete packaging experience. Consistency also builds trust with customers.
Custom Candle Boxes with Logo serve many purposes, but using them for brand construction is a strong start. Your logo is like your signature and should be placed on your boxes in a noticeable way. With your logo on your boxes, you brand the product even if it’s only seen briefly in passing. When someone sees one of your boxes in a video, they should be able to recognize your brand. Getting Custom Candle Boxes helps develop your brand further and turns a one-time exposure into a continuous one, and good Candle Box Printing is worth it to ensure your brand sticks to the boxes.
Your brand should be well represented on the boxes.
To sum it up, your Candle Boxes need to go viral, and to achieve that, they need knowledge of the audience along with social media knowledge. Using the right attributes with great Candle Boxes will help ensure they go viral. Candle Boxes should be a strong first impression, so they are shared and admired for more than simply serving a purpose. With that said, don’t let the Candle Boxes go viral for the wrong reasons.
Conclusion
To improve visibility of your brand and engage your customers, you need to focus on new social media trends and come up with new ideas for your packaging. Social media trends and behaviors change almost every day. Utilizing trends such as viral challenges, prevalent social media influencers, and unique packaging will improve your visibility. Every share, story, and post is a chance to make an impact and engage your audience. With your creativity, we can make your candle packaging a unique icon among your competitors.
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